Driven by a passion for entrepreneurship, technology, and real impact.
We’re passionate operators and former scale-up execs who love entrepreneurship and technology. Whether we’re advising later-stage companies through change or investing in early-stage startups, we enjoy partnering with founders, leaders, and investors to turn big ideas into real impact.
Anna Brandt
Anna is a leader who knows how to build and guide top teams.
With strategic roles at Uber, Zalando, and Mollie, Anna has gained deep expertise in leadership composition, executive transitions, and founder-board dynamics. Her ability to navigate complex organizational challenges has made her an invaluable asset.
-
Anna’s strength lies in building leadership that drives success.
She’s a trusted advisor for assembling the right leadership team and ensuring smooth executive onboarding. Her insights into talent acquisition and development are crucial for optimising leadership structures and fostering sustainable growth.
Anna understands the delicate balance of founder and board relationships.
She’s skilled at guiding evolving dynamics, fostering effective stakeholder collaboration, and ensuring that these relationships lead to the best possible outcome for everyone involved.
Anna’s pragmatic, direct approach and focus on impact make her a sought-after advisor.
Her ability to blend strategic people and organizational insight with pragmatic solutions has earned her a reputation as a trusted guide in the tech industry.
Co-founding Invested in 2021, Anna is also an active angel investor with a passion for fintech and HR tech, keeping her at the forefront of emerging trends.
Noor van Boven
Noor is all about making organisations work better.
With pivotal roles as Chief People Officer at N26 and VP People at SoundCloud, Noor has mastered the art of refining operating models to fuel growth and adaptability. Her expertise in organizational effectiveness has made her a key player in the tech industry.
-
Noor is all about making organizations work better.
With pivotal roles as Chief People Officer at N26 and VP People at SoundCloud, Noor has mastered the art of refining operating models to fuel growth and adaptability. Her expertise in organizational effectiveness has made her a key player in the tech industry.
Efficiency is Noor’s game.
She’s a master at optimizing companies' operations, especially as they evolve. Noor excels in organizational development, providing vital support during critical moments like mergers, acquisitions, and rapid scaling to ensure lasting success.
Noor builds strong Executive teams and drives performance-focused cultures.
She advises on executive team development and actively shapes organizational culture to prioritise high performance. Her pragmatic approach and commitment to sustainable growth have made her a respected partner.
Noor’s dedication to excellence and ability to guide organizations through change makes her a trusted advisor and mentor. Whether she’s steering leadership teams through growth phases or enhancing organizational effectiveness, Noor brings invaluable insight and experience to the table.
As a co-founder of Invested in 2021, Noor is an active angel investor deeply committed to tech innovations shaping the work's future.
Our story
Our story started at TomTom in 2010, and our career paths have since intertwined as we scaled tech organisations. We’ve exchanged experiences and gained deep insights into hypergrowth's common patterns and challenges.
We both believe that technology isn’t just a driver of change—it’s a catalyst for transformation in the workplace. This belief fuels our passion for the WorkTech and HRTech sectors, where we love collaborating with founders on a mission to disrupt the world of work with innovative digital solutions.
Our love for international adventures has taken us across the globe, from Australia to India, the United States, and Germany. Now based in the Netherlands, we're fortunate to continue working globally.
Driven by our desire to contribute to a more equitable capital distribution, we launched Invested in 2021, bringing together all our experiences and ambitions.
Our edge
We deliver impact while having fun
Growing a business is not easy and requires drive and energy. Our drive is to deliver impact while having fun. We work with a strong drive and high energy. Fun and loud laughs are our fuel.
Teamwork makes
the dream work
We don’t take over or fill open seats. We work directly with your teams to prepare them for success.
We join your ride. Our partnerships are long-term, and we don’t optimise for short-term gains. We will tell you when we are not the right partner for you.
We believe in you
and your mission
We work with companies we believe in; we believe in the mission, we believe in your leadership, and we believe we will impact the success of your business.
We invest in
the future of work
Our purpose and drive are to have a positive, accelerating impact on your business. To underline this, we like to invest in your future. This means our profits will be reinvested in the start-up scene. We specifically focus on investing in companies with diverse founder teams.